Personal Insurance
Continuing the Vincent Urban Walker tradition of personalized care — we take the time to understand your family, then shop 30+ carriers to find coverage that actually fits your life.
Not sure if you have the right coverage? Tell us a bit about your situation and our personal lines team will reach out with a no-obligation review. We shop 30+ carriers to find you the best fit.
Prefer to call? (920) 301-7934
No obligation · Free consultation
Every family’s situation is different. We take the time to understand yours — then shop our network of 30+ carriers to find the right fit. Serving Northeastern Wisconsin and the Upper Peninsula of Michigan.
Protection for your home’s structure, personal belongings, and personal liability. We also specialize in coverage for seasonal cabins, lake homes, and high-value properties throughout the Fox Valley and Northern Wisconsin.
Liability, collision, and comprehensive coverage for your daily drivers. We compare rates across multiple carriers to make sure you’re not overpaying — and that your coverage matches how you actually use your vehicle.
Wisconsin families know how to enjoy the outdoors. We cover your boat, pontoon, snowmobile, ATV, motorcycle, and RV — so your weekends are protected as well as your weekdays.
Specialized agreed-value coverage for collector cars, antiques, and restored vehicles. Standard auto policies undervalue classics — we work with carriers who understand what your vehicle is actually worth.
Affordable protection for your personal belongings and liability, even if you don’t own your home. Often bundled with auto for significant savings — and most policies cost less than a dinner out.
Protecting your family’s financial future if the unexpected happens. We help you compare term, whole, and universal life options across carriers to find coverage that fits your family’s stage of life and budget.
A surprisingly affordable way to add $1M or more of liability protection above your home and auto policies. Essential for families with significant assets, teen drivers, or recreational vehicles.
At Green Bay Insurance Services, we believe insurance shouldn’t be a “one-size-fits-all” algorithm. We continue the Vincent Urban Walker legacy by sitting down with you to understand your specific situation — your home, your vehicles, your family, and your budget. Then we do the shopping for you across 30+ carriers so you don’t have to.
As an independent agency, our loyalty is to you — not to any single insurance company. That means honest advice, competitive options, and an agent who picks up the phone when you have a claim. Not a chatbot. Not a hold queue. A real person who knows your policy.
That’s what “professional service with a personal touch” has meant since 1962. It still does today.
Call for a personal review: (920) 301-7934
Getting the right coverage is a simple three-step process. No forms to fill out online — just a conversation with someone who knows what they’re doing.
You tell us about your home, vehicles, family, and current coverage. No forms, no pressure — just a conversation with a real agent who’s listening.
We compare options across 30+ carriers and come back to you with honest recommendations — not just the cheapest price, but the right coverage for your situation.
We handle the paperwork and stay your point of contact for questions, changes, and claims — for the life of your policy. One call does it all.
A good starting point is making sure your home is insured for its full replacement cost — not just market value — and that your auto liability limits are high enough to protect your assets. Our agents will walk through your existing policies and flag any gaps at no charge.
Absolutely. We’re happy to review your current policies and compare them against what’s available in the market. There’s no obligation, and you might be surprised what a difference an independent review can make.
You call us. We help you navigate the claims process, act as your advocate with the carrier, and make sure you’re treated fairly. That’s one of the biggest advantages of working with a local independent agency over an 800-number or an app.
In most cases, yes — and we’ll always check. Bundling home and auto with the same carrier typically unlocks multi-policy discounts. We’ll compare the bundled price against separate carriers to make sure you’re actually getting a deal, not just a bundle.
We partner with the carriers best suited for personal lines in the Midwest — companies with strong claims service and competitive rates for Wisconsin families.
And more. View all carrier partners →
Not sure if your family’s fully protected? Let us take a look. A quick review of your current policies could save you money — or save you from a gap you didn’t know about.
Call (920) 301-7934Or send us a message and we’ll be in touch →